Dutch Boot collector

The Challenge

Dutch Boot Collector (DBC) built its reputation as one of Europe’s leading destinations for classic football boots — reconnecting players with the models they once loved and bringing heritage back onto modern pitches. What began as a passion-driven concept had grown into a recognized name among collectors, athletes, and enthusiasts alike.

As the brand matured, the need emerged for a more distinctive and future-ready identity — one capable of supporting long-term growth while reinforcing DBC’s authority within a specialized market.

The challenge was to refine the brand without losing the nostalgia and emotional connection that made it resonate so strongly with its community.

The Solution

We developed a comprehensive rebrand designed to elevate Dutch Boot Collector into a more structured and recognizable category leader.

At the core stood a refined logo — crafted to balance heritage with modern clarity — supported by a cohesive identity system built for consistency across digital and physical touchpoints.

To ensure longevity, we created a detailed brand book and asset pack, equipping the business with the tools required to scale confidently while maintaining a unified presence. Every element was intentionally designed to future-proof the brand and support its continued evolution.

The Result

The rebrand established a stronger strategic foundation for Dutch Boot Collector, aligning the visual identity with the brand’s growing authority and ambition at the time of launch.

Originally developed in 2021, the project reflects a moment of transformation — demonstrating how thoughtful brand building can prepare a business for its next chapter. Today, it remains a clear example of identity work designed with longevity in mind.