Sometimes a project comes along that feels different. Not just because of the client, or the outcome, but because of what it unlocks creatively. Together with Rébien, the founder of Digital Sales Ascension, we developed a brand identity that reflects not only the company’s bold vision, but also a design concept that had been sitting in our minds for years, waiting for the right moment. DSA became that moment. At the core of this identity lies a simple, yet powerful principle in color theory: black is the absence of all color, while white contains all colors in one. A universal design truth. We used this foundational idea to craft a visual identity that breathes versatility, depth, and intention. This choice wasn’t just aesthetic—it represents what DSA stands for. Black reflects clarity and focus, while white symbolizes potential and completeness. Together, they create a minimal but powerful visual language that mirrors DSA’s approach: precise, strategic, and forward-thinking. The monochromatic base gives the brand complete freedom, allowing DSA to evolve, adapt, and experiment across every medium. Whether it’s social media, pitch decks, or print material, the brand holds its ground while leaving space for interpretation and expansion. What made this project special for us at KLIK is that it wasn't just about designing something that looks good. It was about finally bringing a long-held creative vision to life, with a client who truly understood its value.