After creating the branding for one of the biggest business podcasts in the Netherlands, The Lotgenoten Podcast, we were asked to return for something bigger: Lotgenoten Media, the holding brand behind it all. Jaro and Koen came to us with a clear vision: build an identity that feels connected to the podcast, yet stands on its own. A system that signals authority and trust, while leaving room for future growth and new ventures. We started with the essentials: → A bold, iconic logo that matches the energy of the brand. → A color palette that nods to the podcast’s identity but takes a more refined, corporate tone. → Strong, modern typography for consistency across all platforms. The result is a visual language that ties the Lotgenoten ecosystem together without losing individuality. A clean, powerful brand foundation that sets the stage for what’s next.