Lotgenoten Media

The Challenge

Following our successful collaboration on The Lotgenoten Podcast, one of the Netherlands’ largest business podcasts, we were invited back to take on a broader strategic assignment: developing the identity for Lotgenoten Media, the holding brand uniting their growing ecosystem.

The ambition was clear. Jaro and Koen sought an identity that felt intrinsically connected to the podcast while establishing its own authority — a brand capable of signaling trust, supporting expansion, and creating space for future ventures.

The Solution

We began by defining a visual foundation designed for both recognition and longevity. Central to the system was a bold, iconic logo that captured the brand’s energy while introducing a more corporate level of confidence.

To ensure cohesion without repetition, we developed a refined color palette that subtly referenced the podcast’s identity while elevating it for a broader media presence. Paired with strong, contemporary typography, the result was a consistent design language built to perform seamlessly across platforms.

Every element was intentionally crafted to unify the Lotgenoten ecosystem while allowing each sub-brand to maintain its individuality.

The Result

Lotgenoten Media now stands with a clean, powerful identity — one that brings structure to a rapidly expanding brand landscape while positioning the company for long-term growth. What emerged is more than a visual system; it is a strategic foundation designed to support ambition at scale.