BF/CM Campaign
Icon Amsterdam
2021
Overview
As one of the world’s biggest e-commerce brands, Icon, owned by the dynamic duo Samuel and Ruben Onuha, has experienced explosive growth in recent years. In 2021, we were honored to play a role in their record-breaking Black Friday and Cyber Monday campaign. The collaboration began with a complete rebrand of Icon’s website, setting the stage for their new era of success. From there, we designed a dedicated VIP Black Friday landing page that drove impressive results. Our designs even hit the streets—featured on billboards along Amsterdam’s busiest highways, amplifying Icon’s impact across the Netherlands. To enhance the campaign further, a photoshoot was planned, and we utilized that fresh content along with existing visuals to craft engaging graphics for ads and social media. The result was a seamless blend of creativity and strategy that helped deliver an unforgettable Black Friday & Cyber Monday experience.