From Vision to Victory – The Kaizen Athletes Brand
Kaizen Athletes emerged when its founder, a hybrid athlete, recognized significant shortcomings in existing supplements—many of which he wouldn't personally use.
Determined to make a change, he established a brand committed to betterment. The term "Kaizen" is a Japanese philosophy meaning "continuous improvement," emphasizing the pursuit of becoming 1% better each day.
Guided by the founder's mission and vision, we collaborated to bring this concept to life. Our contributions include designing a distinctive logo, developing a cohesive brand identity, and creating comprehensive brand guidelines.
Currently, we're working on packaging design, 3D renders and animations, product photography, and a no-code Shopify website integrated with Instant. Additionally, we're crafting social media templates to ensure consistent and engaging online presence.
We're excited to unveil the first phase of this rebrand. Follow us to stay updated on the latest developments.
Scope of Work
Client
Kaizen Athletes
Year
2025
